Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. The contributors all responded to a blog post in late August. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. How to Develop Meaningful PR Measurement. Five Observations Gained from Starting an Online Community. What were your favorite WUL guest posts in 2015? Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. Observations on a company of communal stakeholders.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) The Essential How to Guide on Generating Leads with Business Blogging – Part 1.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. What more could one have asked for?

Conference 40

Conference Community Small Business Storytelling 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. An “engaged” blog was one that drew a lot of attention, comments, back links, etc.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. “We 2015: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. It was popularizing attribution measurement in PR. All this wheeling and dealing that’s been central to Cision over the last several years has been bad for the PR community in my opinion.

Software 178

Software SEO Company Tools 178

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 108

Media SEO Analytics Analysis 108

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” For example a New York Times article will probably generate more interest than a blog post, all things being equal. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02

Corporate 102

Corporate Consumer Employee Print 102

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. I’ve invested years building Twitter presence that helps me curate content and grow reach of my own blog posts, and have maintained a Twitter chat for over two years now called #PRprochat. Why aren’t they helping educate the very community most likely to use the platform?

Education 100

Education Social Media Twitter Content Marketing 100

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. Learn more: press release , blog post. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 87

Industry Media Technology Employee 87

MaccaPR

OCTOBER 3, 2016

Before reading further about how you can create a corporate sustainability report, take a minute to be inspired by a few reports that represent a variety of industries and employ some of the best practices that will be discussed in this two-part MaccaPR blog post series. General Mills. GNP Company (a client). General Motors.

Corporate 71

Corporate Report Survey Government 71

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Content Marketing: Without Community, It’s Only Half the Equation. Analytics: the Sideways Approach to Measuring PR. Is it Shortsighted Not to Host Your Own Blog?

Analytics 40

Analytics Community Measurement Writing 40

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered.

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Write a guest blog post for a popular industry publication or website. Patagonia Books. Tindell, K.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. It’s a thankless task and as someone who’s been on the MN PRSA and MIMA boards in the past, I know it’s a lot of work.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. Jeremy Pepper | Communimatic.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. This includes all social posts and blog posts. March 27, 2015. March 27, 2015. March 27, 2015. Embrace data and deliver measurable ROI results.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. He didn’t hold back, either. .”

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog. Image: Search Engine People Blog via Flickr, CC 2.0. ” 2.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

MaccaPR

MARCH 18, 2015

This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015. General Mills has a unique source for generating its content: Blog partners. March 4, 2015. March 4, 2015. Content marketing tip: don''t put round peg in square hole.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

FEBRUARY 9, 2015

That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. Kristie Aylett, APR (@KristK) February 3, 2015.

Social Media 40

Social Media Media Community Web 40

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Map out clear communications goals for your organization. What outcomes will you measure? – what do you want to measure?

Strategy 72

Strategy How To Measurement Analytics 72

Communications Conversations

MAY 1, 2015

That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. How do you measure success with a CEO like Mr. Salzwedel on social media? .

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. General Motors (2015). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. Freberg 2.0 (Mom

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

NOVEMBER 14, 2017

They didn’t really expect success but here’s what happened next : “From 1977 to 2015 (before the Disney release of Star Wars: The Force Awakens), Star Wars movies pulled in just over $5 billion in ticket sales. annually, but it could measure a solid ROI on marketing. During that same period, merchandising sales were $12 billion.”.

Marketing 66

Marketing Content Marketing Insurance Insurance 66