Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. An “engaged” blog was one that drew a lot of attention, comments, back links, etc.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. Intrado was formerly known as West Corporation. And it’s not just the startups anymore. Fake press releases on major wires.

Software 94

Software Banking Technology Data 94

Sword and the Script

OCTOBER 6, 2020

The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest. It was popularizing attribution measurement in PR. The PE firm ultimately won the bid for $170 million.

Software 178

Software SEO Company Tools 178

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169

Bianchi Biz Blog

SEPTEMBER 16, 2021

Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. Types of ESG Reports.

Report 68

Report Automotive Financial Government 68

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. I had the opportunity to write a guest post for a PR blog recently. Readers exit your blog in a matter of seconds. ” – Chris Meier.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Deirdre Breakenridge

FEBRUARY 25, 2016

The following article originally appeared on the AirPR blog. . Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Ahhh, the new year. Not wanting to be left out (FOMO alert.

Wireless 150

Wireless Analytics Data Trends 150

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends).

Transportation 122

Transportation Social Media Corporate Agency 122

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered.

Education 150

Education Training Course Social Media 150

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” Many measurement tools are at our disposal. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Analytics: the Sideways Approach to Measuring PR. Is it Shortsighted Not to Host Your Own Blog? Bonus post: this was my first blog post ever. ” 6.

Analytics 40

Analytics Community Measurement Writing 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. He didn’t hold back, either. .”

Measurement 40

Measurement Hotels Conference Facebook 40

Sword and the Script

JULY 19, 2016

For example, at the tail end of 2015, the detailed B2B Content Marketing 2016 Benchmarks, Budgets and Trends found just 30% of respondents classify their content marketing efforts as effective or very effective. Corporate marketers and communicators are barraged with extraneous tasks and are often hard pressed for time to simply think.

Survey 60

Survey Content Marketing Marketing B2B 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. Each corporate PRCA member will be expected to engage with a local school each year. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog. Image: Search Engine People Blog via Flickr, CC 2.0. ” 2.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? Too much marketing content – from blog posts to YouTube videos – is sleep-inducing and humorless. Here’s proof: 1. Focus Narrowly to Achieve Greatness.

Marketing 62

Marketing Agency Video Brand 62

MaccaPR

MARCH 18, 2015

This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015. General Mills has a unique source for generating its content: Blog partners. March 4, 2015. Content marketing tip: don''t put round peg in square hole. And it makes perfect sense!

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. What is next for you for the remainder of 2015? ​.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

NOVEMBER 14, 2017

They didn’t really expect success but here’s what happened next : “From 1977 to 2015 (before the Disney release of Star Wars: The Force Awakens), Star Wars movies pulled in just over $5 billion in ticket sales. annually, but it could measure a solid ROI on marketing. During that same period, merchandising sales were $12 billion.”.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Waxing UnLyrical

FEBRUARY 9, 2015

That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. Kristie Aylett, APR (@KristK) February 3, 2015.

Social Media 40

Social Media Media Community Web 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Choose workflow experiments. Assign project teams.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Here’s a screen grab from FTC’s blog. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. style vs substance.

Ethics 52

Ethics Communications Print Television 52