Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Client retention.

Software 94

Software Banking Technology Data 94

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. The below infographic outlines the major issues pretty well. I’ve invested years building Twitter presence that helps me curate content and grow reach of my own blog posts, and have maintained a Twitter chat for over two years now called #PRprochat. It’s baffling.

Education 100

Education Social Media Twitter Content Marketing 100

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70

eBook Viral Conference Content Marketing 70

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Presspage

AUGUST 15, 2017

the importance of measurability. Rise of social messaging tools As of 2015, monthly active users for messaging apps surpassed those of the social media users. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Choose workflow experiments. Assign project teams.

How To 60

How To Software System Employee 60