Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? The In-House Effects on Law Firms.

Agency 95

Agency Trends Marketing Survey 95

Shift Communications

DECEMBER 23, 2014

Q2 was rife with moments that exemplified how core concepts in PR, marketing and media are evolving, and not necessarily in the ways we expected. You’re running a PR campaign; people come flocking, but the door (the metaphorical marketing function) is locked. Where should marketers be looking for the “next big thing” in social media?

Comparison 94

Comparison Measurement Blogging Engineering 94

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

FEBRUARY 8, 2024

Bianchi PR has been the Detroit automotive/mobility member of the Public Relations Global Network since 2014 and in the 10 years since joining, has worked with many of its partner agencies to give clients expert local PR assistance when and where they needed it. Our client was delighted with the results.

Automotive 88

Automotive Local Public Affairs Agency 88

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction. Educating executives on what content marketing is and isn’t ought to be part of the due diligence.

Content Marketing 111

Content Marketing Marketing B2B Advertising 111

Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. For middle of the funnel marketers, LinkedIn’s new Sales Navigator mobile app may also be worth a look.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. But, this probably also proves that agencies know about the demand and are doing everything in their power to keep their superstar talent locked up. Regardless, there were a number of moves worth noting in 2014. Bob Ingrassia. LeeAnn Fahl.

Social Media 60

Social Media Media Airlines Local 60

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. US and Canada growth has been flat since mid-2014.

Facebook 60

Facebook Mobile Analytics Video 60

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. What should marketers and communicators pay attention to? Content marketers should make use of the feature and test it with short form video. Vice President, Marketing Technology.

Twitter 60

Twitter Mobile Video Advertising 60

The Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

Social Media 279

Social Media Strategy Pinterest Media 279

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR 20/20

SEPTEMBER 25, 2014

A movement is rising in businesses and agencies across the country and around the world. More than 10,000 marketers, sales professionals, agency owners, developers, entrepreneurs and students gathered in Boston for the four-day event called INBOUND.

Conference 72

Conference Technology Agency Industry 72

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Communications Conversations

NOVEMBER 7, 2014

Actually, it’s a bit of a re-imagination of a former series I had titled “Insider Conversations” where I highlighted people who had changed jobs recently, agencies who had won new accounts, and folks who had won awards. Basically, the news in our industry here in Minneapolis from the last few months.

Sports 124

Sports Mobile SEO Storytelling 124

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

prTini

NOVEMBER 7, 2014

3 Tips to Help You Find the Right PR Agency for Your Startup. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. ‘Alex From Target’ and How Meme Marketing Can Work. 7 Lessons from Beyonce’s Social Media Guru.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. Right where it counts! Nope, not on your kisser but, even worse, in your wallet.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Communications Conversations

NOVEMBER 14, 2014

A national digital agency (with a local office) is seeking earned media/PR pros at the manager, director and group levels. Hanley Wood Marketing is seeking a content strategist & director to work in its downtown office. Visit the Sleep Number Jobs site for more (or send me a note). But exactly like none of them.”

Case Study 88

Case Study Local Social Media Study 88

PR 20/20

AUGUST 21, 2014

Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle.

Technology 84

Technology Strategy Marketing Small Business 84

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Communications 138

Communications Training Mobile Employee 138

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. If you’ve been a reader in 2019, thank you! Click To Tweet. * * *.

Blogging 80

Blogging Publicity Marketing Survey 80

Stuart Bruce

MARCH 17, 2014

I, and others, captured some of Paul’s and Uday’s insights in tweets: PR agencies trying to turn a bus into an aeroplane at 50 miles per hour @holmesreport Change to new PR model is hard #WCFDavos. Stuart Bruce (@stuartbruce) March 11, 2014. The Holmes Report (@holmesreport) March 11, 2014. . ChrisDougoud) March 11, 2014.

Communications 153

Communications Conference Groups Reputation 153

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Since its IPO in 2014, HubSpot’s stock price has increased approximately 10x, and its compound annual growth rate is 39%. Its market cap is $14.3

How To 59

How To Marketing Enterprise Data 59

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. How have you helped SHIFT adapt in the process?

Agency 60

Agency Real Estate Creativity Training 60

Shift Communications

JANUARY 27, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Healthcare Technology Storytelling 60

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. In the UK the public relations market employs 99,900 people and contributes £16.7 This data in each case has been collected by a third-party research agency. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

SEPTEMBER 20, 2016

Teaching and Relevance: The Last Mile in Marketing. If we look at California with Apple vs. Chevron, there is a large discrepancy between market value and total revenues. Apple’s market value as of March 31, 2015 was $724 billion while Chevron’s was only (and we use “only” lightly) $197 billion. The post Apple vs.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes. Our goal was to bill a minimum of five hours per day.

Agency 40

Agency Marketing Software Resources 40

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. B2B Content Marketing ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251