Contently - Strategy

MARCH 3, 2020

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless.

Creativity 122

Creativity Marketing Insurance Insurance 122

Mark My Words

MAY 24, 2021

Teigen has been exposed for sending shockingly cruel messages to other women on social media, telling TV personality Courtney Stodden in 2011 to “Go. The Teigen source admitted that the store brands had their hands forced to sever their relationships with the model after being bombarded by customer complaints on social media. “As

Instagram 60

Instagram Social Media Video Interviews 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

NOVEMBER 30, 2011

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding? K” is good for branding. So, what is there in a name?

Company 105

Company Brand Branding Banking 105

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We all get to write our own story of how AI will impact us. We will, in large part, continue to function independently. That tagline has never been more relevant than it is today. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. For global companies, reputation is the new gold.

Crisis 158

Crisis Reddit Reputation Tools 158

Communications Conversations

NOVEMBER 21, 2014

I’m writing to you today from lovely New Ulm, Minn., Also: Love the “insert buzzwords” line in his LinkedIn profile… Seeking… Anytime Fitness is seeking a blog content manager –nice opportunity to work with Andy Giefer and a growing brand. Congats, Aaron!

Agency 121

Agency LinkedIn Groups Community 121

Melissa Agnes

MARCH 5, 2014

False reviews, which are often disguised as write-ups from genuine dissatisfied customers, typically lead to poor ratings and, ultimately, a poor reputation for the victimized businesses. Fake Reviews: How to Protect Your Brand (Video). Other related articles: Your Legal Options When Dealing with Negativity on Ripoff Report (Video).

How To 219

How To Reputation Engineering Advertising 219

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We all get to write our own story of how AI will impact us. We will, in large part, continue to function independently. That tagline has never been more relevant than it is today. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

Case Study 102

Case Study Internal International Study 102

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Our biggest growth spurt was 150 percent between 2010 and 2011. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. She first joined Town & Country in 2011 as jewelry and accessories director. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work.

Fashion 40

Fashion Tourism Media Journalism 40

PR Conversations

OCTOBER 19, 2014

I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English. She is currently writing her fourth book, the second title in a new eight-part series called ‘Searching for Nonno’. Moreover, why would he then ask an Italian-speaker to edit the material?

Automotive 97

Automotive eBook Exercises Writing 97

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Which posts received the most negative comments? The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Scripps School of Journalism spring quarter of my junior year. which is when my career took its next turn.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

AUGUST 27, 2010

Homework While you certainly don’t have to, I think it would be helpful to you (if you’re planning on attending the chat) to read up on some of Don’s writings, particularly his post on social media ROI angst. Traditional public relations, branding and reputation programs suffer from some of the same challenges.

Measurement 67

Measurement Twitter Tourism Social Media 67

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I’ve known Theresa since she was named a Princess Kay of the Milky Way runner up in 2011, and then worked side-by-side with her the following year when she became the integrated communications intern at our longtime client Midwest Dairy.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. The first step is always listening and monitoring – finding where people are talking about your organization, industry, cause, brand, and so on.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. The person refused, because, as I later learned, they get paid for posting. At FH, we dont pay for posts.

Blogging 73

Blogging Twitter Facebook Measurement 73

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Which posts received the most negative comments? The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

NOVEMBER 19, 2010

While Im not familiar with Kpop, this case probably has multple applications to companies and clients who deal with similar defamation issues with regard to their or their products brands. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it. Wanna Subscribe?

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

Bad Pitch Blog

JANUARY 28, 2011

For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Sounds good, right?

Pitching 109

Pitching Viral Writing Blogging 109

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Bianchi Biz Blog

JANUARY 25, 2021

I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. My analyst career stretches back to 1999, but my first foray into writing stories was as a Forbes contributor in 2011. Read about the brand you’re serving or the technology you’re pitching. Daily News and J.D.

Automotive 71

Automotive Meeting Industry Media 71

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. Way back in 2011, some employees at HubSpot had an idea.

B2B 145

B2B Trends Video Course 145

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. Way back in 2011, some employees at HubSpot had an idea.

B2B 85

B2B Content Marketing Trends Marketing 85