Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

The Hoyt Organization

JANUARY 8, 2024

Gen Z demands a different PR communications approach than previous generations. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

Consumer 88

Consumer Social Media Education Advertising 88

Stephen Waddington

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013.

Corporate 120

Corporate Employee System Journalism 120

PRSay

MARCH 18, 2020

Within today’s new dynamic, communications professionals have to be more strategic than ever. Coronavirus conversations are omnipresent, meaning communicators can’t operate as if their work is businesses as usual. It’s a challenging time to be a communicator, but that doesn’t mean that your work grinds to a halt.

Resources 214

Resources Pitching Television Radio 214

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 128

Trends Pitching Twitter Nonprofit 128

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Nursing Times 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

Communications Conversations

DECEMBER 9, 2021

Social media is not the same space as it was when I got started in this business in 2009. Brands focused on using social to sell. In other words, brands aren’t seeing as many comments and shares as they would like. 3: In many cases, brands aren’t even engaging back! Back then, engagements were everything.

Social Media 169

Social Media Twitter Employee Trends 169

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Muck Rack named Inc.

Software 170

Software Marketing Leadership B2B 170

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. It’s not the same Twitter we know from 2009. Not even close.

Twitter 60

Twitter Brand Branding Tools 60

Wadds Inc.

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013.

Corporate 52

Corporate Employee System Journalism 52

Solo PR Pro

FEBRUARY 1, 2022

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

ImPRessions - Crenshaw Communications

JULY 17, 2018

In a famous 2009 episode, televangelist Benny Hinn conducts a rare interview with ABC’s Nightline in which reporter Dan Harris grills him about his lavish lifestyle. Celebrity interviews can be different from those in corporate or brand PR in many ways. appeared first on Crenshaw Communications. But there are exceptions.

Interviews 74

Interviews Media Crisis Training 74

PR Job Coach

MAY 28, 2014

Watch how you communicate : How you say something is just as important as what you say. And be careful when using written communication – nonverbal communication (a smile, wink or chuckle), isn’t easily transferrable into the written word, so you want to be sure they don’t misinterpret your words.

How To 215

How To Groups Engineering Conference 215

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. Need/Opportunity.

Communications 66

Communications Analysis Print Meeting 66

Shift Communications

JUNE 21, 2022

It rocketed into the global discourse and financial system so quickly that we often forget Bitcoind, the first cryptocurrency, literally did not exist until 2009 when the pseudonymous “Satoshi” wrote the seminal Bitcoin white paper that invented the dang thing. Truthfully, in many ways, the crypto industry has gotten a bit over its skis.

Marketing 60

Marketing Financial System Conference 60

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). 5 – David Henke, Manager-Digital Communications, Fairview. I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 7 – Kymm Bartlett Martinez, Chief Marketing & Communications Officer, University of St.

Exercises 60

Exercises Meeting Energy Retail 60

Communications Conversations

SEPTEMBER 7, 2018

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ My advice to brands: Stick to your strategy. Don’t mortgage your brand’s future for the sake of a few likes or comments. Not at all. Yep, people aren’t stupid.

Instagram 68

Instagram Social Media Trends Media 68

Melissa Agnes

JUNE 3, 2014

Social media and the online landscape provide unique communication opportunities for individuals and organizations. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Sword and the Script

FEBRUARY 2, 2022

Notified said it can now monitor brand mentions on TikTok. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 139

SEO Content Marketing Marketing Software 139

PRSay

OCTOBER 16, 2019

John Cook, APR, Fellow PRSA, class of 1994: “What is the secret to effective communication? ” • Mickey Nall, APR, Fellow PRSA, class of 2009: “ Something I was told very young and it has really been useful to me all these years : ‘It’s not really about work-life balance; it’s about finding your work-life harmony.

Government 102

Government Tools Strategy Publicity 102

Sword and the Script

MARCH 30, 2021

These branded social accounts look something akin to a ragged and outdated billboard on a desolate highway that hasn’t been updated in years. These branded accounts furnish a steady stream of self-promotion. In the early days, around 2009, I saw many reporters struggled with this and disliked it. Need an extra pair of hands?

Social Media 109

Social Media Report Survey Media 109

wiredPRworks

JANUARY 13, 2022

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. He speaks professionally on the topic of positive influence.

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

JULY 23, 2019

In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. What tips do you have for them to use when sharing stories on behalf of their own brands or clients?

Conference 98

Conference Internal International Travel 98

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). AI will help save face. This experience is normal.

Analytics 65

Analytics Data Pinterest System 65

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. SocialChorus is an employee communications platform that announced several new products at its customer conference. It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Shift Communications

AUGUST 13, 2015

I liked SHIFT enough that when I moved to New York from Boston, I worked from my apartment for a few months until we officially opened our doors in December 2009. Ask yourself that question and start developing your brand. It’s hard not to sound like a cliché when I say the past 10 years at SHIFT have flown by. Don’t Stop Reading.

Construction 60

Construction Fashion Energy Employee 60

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. And it was thinking about marketing that made me reflect on just about the first thing I learned about that communication discipline: the four Ps. He agrees, “PR now has the opportunity to do something about this.”.

Leadership 111

Leadership Publicity Government Journalism 111

Beyond PR

JUNE 20, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. She became the publisher in 2009. At the end of July, Edwards is moving on after over two decades at the helm.

Biotechnology 68

Biotechnology Financial Media Education 68

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JULY 31, 2018

Terms weren’t announced yet, but to get a sense, Politico found The Economist Group acquired Roll Call in 2009 for $100 million. The PR Opportunity for Brands as Publishers Tinker with Journalism. It’s the Roll Call part of the deal that makes this an audience buy, and the company was straightforward about it in its communications.

Publicity 61

Publicity Software Government Content Marketing 61

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. More communication and focus on client acquisition as a problem sales and marketing need to solve together can enable better results. Q: How do you manage your own personal brand? How do you define their relationship today?

Interviews 65

Interviews B2B Measurement Blogging 65

Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. What made/makes financial communications so intriguing to you? Second, my role in leading finance communications is new, so it’s an exciting opportunity to shape the voice and narrative for the function and our CFO Karen Parkhill.

Sports 74

Sports Corporate Financial Industry 74