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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?” Our team has developed a reputation as an innovator for that reason.

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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Consistency in messaging is also a key consideration.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Today, marketing and communications teams are being asked — over and over again — to do more with less. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.

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Conference Recap: Microsoft’s Frank X. Shaw on Thriving in the Next Communications Age

PRSay

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How do we want to be defined as a profession? “We

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3 Content Marketing Ideas for Health Care Communicators

Cision

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Be credible” is the public health crisis communicator’s mantra. Communicate with them on those channels in the style and manner they prefer. Use that to your favor.