The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Each year video usage online continues to grow and it is getting bigger all the time. To do this effectively, you must understand your audience.

Video 162

Video Film Social Media Facebook 162

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ” The company’s platform uses two different AI tools. The other is a generative AI tool called “Taylor”, which itself is a white label of ChatGPT.

Survey 147

Survey Software B2B Pitching 147

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. TikTok: Capturing Gen Z and beyond

Social Media 156

Social Media Trends Media Instagram 156

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 87

Social Media Media Mobile SEO 87

Buzzstream

APRIL 8, 2024

Founded in 1998, the business has 20 stores across the UK and offers customers a multichannel car-buying experience. Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links.

Pitching 77

Pitching Data Examples Retail 77

Onclusive

AUGUST 22, 2017

For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating your or a report’s job description.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

MARCH 31, 2020

“You can provide value to others through your expertise.” When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

PRSay

JULY 1, 2020

Since 66 percent of pros say that measurable results are one of the top ways to increase PR’s value within an organization, measurement is truly one of the best opportunities to up our game and show how our discipline contributes to business growth. We all know it’s important to measure our PR campaigns.

Measurement 170

Measurement Communications Banking Survey 170

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.

Strategy 257

Strategy How To SEO Engineering 257

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. The purpose of PR is to create a favorable climate in which your business can grow and prosper. ” Once you have awareness and interest you can fan those flames and move people down your funnel. .”

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

MARCH 4, 2021

There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. It’s a growing conversation and area of concern among mental health professionals. It’s a growing conversation and area of concern among mental health professionals. A love letter to the office. This is mine.

Energy 177

Energy Survey Exercises Creativity 177

PR 20/20

OCTOBER 27, 2020

In its Q2 2020 investor presentation, HubSpot outlined its strategy to grow its total addressable market even further by becoming a platform for business growth. Marketers can now start with us at an early stage and grow with us into a large scale-up, now that we’ve released this product.”. But not AI for the sake of AI.

How To 59

How To Marketing Enterprise Data 59

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Google 123

Google Engineering SEO Writing 123

Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view. In addition, your press releases are sent to hidden channels. Well, you’re not alone.

Financial 52

Financial Education Analysis Analytics 52

Cision

FEBRUARY 11, 2016

So how can enterprise businesses achieve success? Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Integrated social strategies also require integrated social tools. The key is integration.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

PR 20/20

SEPTEMBER 28, 2020

Most years, members of the PR 20/20 team pack up and head to Boston for a few action-packed days at HubSpot’s annual INBOUND conference. Photo credit: PR 20/20 teammate Ashley Sam's INBOUND setup. And demanding that the systems we depend on every day to keep our business running follow suit. Team management.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Sword and the Script

JULY 14, 2020

Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? The survey surfaced more than 20 metrics or methods respondents are tracking as a source of ideas. He wasn’t the only one – you surely have confusion like this in your circle too. PR budgets 5.

Survey 138

Survey Measurement System Education 138

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. These coming trends have benefited my industry, and they can benefit yours, too: 1. This growing device mesh leads Gartner’s list of strategic technology trends of 2016. The Device Mesh.

Hotels 198

Hotels Mobile Travel Automotive 198

Sword and the Script

SEPTEMBER 7, 2021

If you are a business owner Q3 taxes are due in eight days. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. And yet here we are. Labor Day is done.

Software 89

Software Print Tools SEO 89

Solo PR Pro

MAY 4, 2021

It’s completely understandable if you’re hesitant to spend money on your business. But if you watch your money too closely, you could prevent your business from achieving true growth. As a solo PR pro, you must become more comfortable making financial decisions and loosening your grip on your wallet.

Financial 104

Financial Writing Tools Training 104

The Resolution Blog

JANUARY 8, 2018

She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today. The 20 most engaging types of content. Can questions improve your content?

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

DECEMBER 17, 2018

His presentation guide on agency management is a must read for anyone in the business. Don’t over complicate it, save your energy for clients. Growth – it’s much easier to manage a growing business than one in decline. Agencies are straightforward organisations to manage. It’s no more complicated than A to Z.

Agency 114

Agency Marketing Energy Financial 114

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. We’re more than a proactive partner, we’re an extension of your marketing and PR team. 20% sign up 8-14 days prior; and. 20% sign up more than 15 days prior.

Survey 93

Survey B2B Report Video 93

PR 20/20

JANUARY 20, 2020

Now, our sales team has the tools they need to sell more, and service gets their personalized solutions to improve customer satisfaction. The truth is though, there are hundreds of thousands of other tools available at our fingertips. And in recent years, HubSpot has invited sales and service teams to the party, too. NeverBounce.

System 65

System Data Facebook Tools 65

PR 20/20

SEPTEMBER 17, 2019

To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). SXSW is one of the most effective channels for promoting your business to professionals.”. So as we plan for 2020, we take stock of the events we’d like to attend.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

OCTOBER 25, 2022

Proven business value. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. We wanted to understand the context – so we asked respondents “ why ?” in an open-ended follow-up question.

Communications 122

Communications Crisis Internal International 122

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. So stop your excuses and get ready to overcome these typical obstacles to PESO model implementation. I’ve actually been working in PR for more than 20 years. My boss only wants media placements.

How To 120

How To Software Analytics Google 120

Prohibition

JANUARY 17, 2022

When a crisis breaks out in your organisation and you don’t have a crisis management plan in place to address the situation, you’re likely to suffer catastrophic and long-term effects. A crisis situation could potentially knock you out of business, depending on the amount of damage.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. Here’s how we did it.

Training 72

Training How To Course Software 72

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. Incorporating videos into your social media feeds certainly isn’t a new idea. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Stephen Waddington

JUNE 9, 2017

I asked practitioners to describe how focussed they were on a scale of one to ten across a series of 20 topics. Responses to each of the 20 topics either followed a normative Gaussian distribution, or were polarised between indifference and absolute concern. I spoke at a CIPR Best Practice event in Cambridge last month. Management.

Publicity 111

Publicity Survey Measurement Community 111

Sword and the Script

MARCH 7, 2023

Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. You’ll find these displays at malls, gyms, taxis and even elevators. And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month.

Software 127

Software Analytics Technology Video 127

PR Fuel

JULY 12, 2020

Communication is a skill that you can never be complacent with if you’re trying to grow your brand. There are lots of benefits you’ll observe when you start using this marketing tool. People will also trust your brand more when reputable publications write about you. Build Your Content Strategy.

SEO 74

SEO Engineering Web eBook 74

PR 20/20

JANUARY 17, 2023

A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. Is your content strategy moving in this direction?

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

JULY 27, 2021

For example, when a task gets harder in business, most leaders make a change or strive to do something different. Perhaps invest in people, research or tools to help facilitate media relations. We’re more than a proactive partner, we’re an extension of your marketing and PR team. The media relations struggle is real.

Media Relations 173

Media Relations Media Pitching Survey 173

5W PR

MAY 9, 2019

Paid advertising can be a tricky business, but with careful strategizing and tracking on the go, it can surely be a reliable source of leads and sales. The more you know about your audience, the better your ads will perform. One brilliant tool is Facebook Custom Audiences. Customer List. Website Traffic. App Activity.

Facebook 68

Facebook Advertising Advertising Mobile 68