Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. Follow Bryan on Twitter: @bryanpedersen. So really looking forward to this, Bryan.

Advertising 131

Advertising Advertising Data Reputation 131

ReimaginePR

SEPTEMBER 9, 2021

For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. Let’s jump right in. How is it done?

YouTube 156

YouTube Video Corporate How To 156

PR 20/20

MAY 9, 2023

And best of all, it’s attainable. A CRM That’s Customizable for Your Needs It all starts with a central database. While there are many association-specific CRMs available, we often recommend HubSpot , thanks to its powerful features and capacity to keep all of your organization’s marketers in one place.

Strategy 81

Strategy Marketing Tools Report 81

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. If you’re anything like me, you try a new one every week. Extension Monitor saw the count at over 188,000 extensions a few years ago.

SEO 83

SEO Web Tools Analysis 83

Mindful Marketing

JUNE 5, 2021

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye. It even created a social justice-inspired ice cream called Justice ReMix’d.

Consumer 65

Consumer Retail Community Company 65

The Resolution Blog

JANUARY 8, 2018

The 20 most engaging types of content. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. We are big fans of Katie here at CoverageBook. A standard in article scoring? What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

JANUARY 2, 2018

Newsy-type posts performed well, too, with my post about the Edelman Trust Barometer coming in at #3. Bank’s Susan Beatty all came in the top 10. Probably worth a read if you’re a Minnesota-based company looking to connect with local types. Had coffee with just three of the 14 folks.

Banking 0

Banking Instagram YouTube Case Study 0

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 187

Company Employee Internal International 187

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests.

Pitching 88

Pitching Report Software Survey 88

The Resolution Blog

AUGUST 27, 2015

Without further ado, here are the top tools, ranked in order of strength: Frighteningly, Crystal really does know. In fact, skip going to Cision for answers (because you know Cision’s recommendations are truly bogus) and simply ask Crystal. How often in PR are we tasked with putting together a media coverage report for our clients?

Tools 120

Tools Pitching Enterprise Web 120

The Resolution Blog

AUGUST 26, 2015

CrystalKnows: Frighteningly, Crystal really does know. In fact, skip going to Cision for answers (because you know Cision's recommendations are truly bogus) and simply ask Crystal. CoverageBook: How often in PR are we tasked with putting together a media coverage report for our clients? Ask Crystal.

Tools 120

Tools Pitching Web Enterprise 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. This can give you an idea about what type of content works best with your intended audience. Unique Visits. Page Views.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers.

Pitching 120

Pitching Policies Ethics Mobile 120

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. Maxim: Hi, Sasho. It's hard to say. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. I’m able to explain how to get invited back for future guest appearances and to discuss with clients the nuances that work for long-run media success. Call them tips, or a way of life in the world of media! We’re human after all.

Strategy 52

Strategy Interviews Pitching Energy 52

Mindful Marketing

DECEMBER 13, 2019

Many reactions to the spot suggest that ‘no husband should surprise his wife with a piece of exercise equipment,’ regardless of her body-type. Social Needs : In one tweet about the ad, a Peloton user mentioned that she appreciates the bonding that comes with working out with others.

Exercises 66

Exercises Consumer Training Corporate 66

Waxing UnLyrical

DECEMBER 5, 2014

I have, however, expanded the definition of the word to any social post that makes you want to barf, regardless of whether it’s sunshiny or not. Many thanks to all my friends who pitched in and made this post what it is! Please 11,324 people I know and consider dear, close friends… CONSOLE ME! TYPE NICE THINGS!”

Facebook 111

Facebook Google Twitter LinkedIn 111

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Basketball fans protested at preseason games.

Corporate 81

Corporate Crisis Management Crisis Government 81

Cision

JULY 13, 2015

The book and Hornik’s example specifically got me thinking about the best networkers that I know. They’re the people that everyone knows and that know everyone. ” Further substantiating Petrelli’s points, Forbes columnist Melanie Lindler writes that the majority of people have some social anxiety.

Writing 120

Writing Social Media Community Course 120

Shift Communications

SEPTEMBER 9, 2015

Here are three lessons we’ve learned from Drake’s music and a recent little feud that took over the media last month (I’m looking at you, Meek Mill.). It’s a hard industry to break into, and takes a certain type of person. Know your strengths and use them to your advantage. Know Yourself, Know Your Worth – Stay true to yourself.

Crisis 60

Crisis Social Media Travel Agency 60

PR 20/20

JULY 24, 2019

AI is all about making predictions based on data. As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? With artificial intelligence (AI), you can.

Marketing 59

Marketing Data Technology Analytics 59

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Facebook 105

Facebook Social Media Media Google 105

Waxing UnLyrical

MARCH 9, 2011

Aside from the obvious, here’s why I like ‘em: They’ve taken their music to a whole new type of audience – the kind that people can jam with, and who appreciate the street musicians in New York City. And you know what? All because they realized that it’s not a product that they’re selling – it’s a brand.

Communications 77

Communications Insurance Insurance Energy 77

Sword and the Script

DECEMBER 26, 2023

Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. Third, thank you to all who participated. There are some caveats to note. Intestinal fortitude will be required “GUT and GRIT.

Writing 190

Writing Communications Marketing B2B 190

Barokas

DECEMBER 20, 2017

We’ve had a fun and interesting year speaking to association executives of all backgrounds and departments about how they arrived in their positions, what they love about their jobs and what challenges them. There are developments relating to energy in all branches of federal government that we need to report on.

Construction 68

Construction Healthcare Leadership Local 68

Shift Communications

MARCH 22, 2016

For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. Sunday marked the final day of SXSW. SHIFTxSW part 2: Preparing to attend as a PR Professional . SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. After all, the most successful brands are also powerhouse publishers. Despite the effort, not enough people are finding and engaging with the content. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

ZudePR

MARCH 22, 2018

1 The Seed is Planted You never know you’ve had a Sliding Doors moment until later. I considered writing a business book but didn’t know where to begin, and the thought of toiling away for years, receiving knock back after knock back meant this was not a viable option. That’s where it all started for me. #2 Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

ZudePR

JANUARY 26, 2016

Warts and All. Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I want to know the challenges they’re facing in their professional lives. I want to know what makes them tick. What’s the best book about your job? Graphic Design.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

DECEMBER 4, 2010

Did you even know about it? Someone had better tell Alicia Keys, Kim Kardashian, Ryan Seacrest, Lady Gaga and a whole host of other celebrities who, on December 1st, underwent a “digital death.&# Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. Makes sense to me.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Doctor Spin

DECEMBER 7, 2023

According to research, there are several types of intelligences. link] Here’s a description of each type of intelligence as outlined in his theory: Linguistic intelligence. This type refers to using one’s whole body or parts of the body (like the hands or the mouth). 1 Gardner, H. Basic Books. 2 Theory of multiple intelligences.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

OnePitch

AUGUST 23, 2022

00:04:14] BB: Got it. When people are pitching you, so I’m assuming publicists, what are your favorite type of pitches? When people are pitching you, so I’m assuming publicists, what are your favorite type of pitches? Her Inbox & Pitches. [00:03:29] 00:03:29] BB: Okay. It’s working for you.

Pitching 97

Pitching Instagram Guidelines Writing 97

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. Which is your social media platform of choice and why? You can follow Heather on Twitter @TopLineFounder. You can follow Heather on Twitter @TopLineFounder.

Interviews 28

Interviews B2B Blogging Real Estate 28