NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. First person perspectives, specifically those published by VICE, traveled around the social web more often. Rising audience-side misinformation. Certain pieces about worker strikes also resonated more than others.

Crisis 78

Crisis Brand Branding Airlines 78

Cision

MARCH 1, 2016

He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Buzzstream

JUNE 16, 2021

This piece is a remix: Unicorn League is a piece we created for Sage, which sadly is no longer live on the web (like much of my work). We’re travelling a considerable distance back in time now, but hopefully you’ll forgive me, I promise it’s a pretty great example. Now let’s take a look at remixes. I’m like a broken record, huh?

Digital PR 160

Digital PR Film Instagram Writing 160

NewsWhip

SEPTEMBER 17, 2019

It’s too early yet to see if this is a trend, due to the fact that engagement does tend to drop in the summer as people travel and head to the beach, so it’s something we’ll keep an eye on in the coming months. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content.

Viral 138

Viral Web Facebook Local 138

Melissa Agnes

APRIL 1, 2014

The risk: A picture is worth a thousand words and at the speed at which a Tweet travels the web, a negative picture can cause a lot of damage to your organization – fast! So, what does this mean for your organization in terms or risk and crisis communications opportunities?

Crisis Communications 240

Crisis Communications Twitter Crisis Communications 240

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Stephen Waddington

AUGUST 27, 2018

This is not the case in the era of the social web and I would argue never has been. In The Social Media Manifesto[ix], Jed Hallam summarises how messages travel in networks and how thanks to the Internet and social networks this effect is multiplied and messages spread widely and at speed.

Communications 60

Communications Analysis Web Handbook 60