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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120
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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

This piece is a remix: Unicorn League is a piece we created for Sage, which sadly is no longer live on the web (like much of my work). We’re travelling a considerable distance back in time now, but hopefully you’ll forgive me, I promise it’s a pretty great example. Now let’s take a look at remixes. I’m like a broken record, huh?

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August Publisher Rankings

NewsWhip

It’s too early yet to see if this is a trend, due to the fact that engagement does tend to drop in the summer as people travel and head to the beach, so it’s something we’ll keep an eye on in the coming months. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content.

Viral 138
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. This is not the case in the era of the social web and I would argue never has been. Distribution is effected by web crawlers and search engines."

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The Top 50 Social Media Influencers on Twitter

Cision

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. . — Kristi Hines (@kikolani) August 20, 2015.

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News You Can’t Use

Flatiron Communications

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. Scott Mayerowitz , airline industry and travel reporter, The Associated Press: I use social media generally as a cheat sheet. Carrie Melago, Wall Street Journal/NY. We also can predict which videos are about to go viral.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52