Presspage
AUGUST 24, 2023
The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. In a digital world overflowing with content, Porsche's journey of storytelling is a beacon of innovation.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
Deirdre Breakenridge
APRIL 10, 2017
Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. A travel PR firm could go with TravelPR.agency. What’s your niche?
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.
Contently - Strategy
DECEMBER 12, 2018
A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges.
NewsWhip
AUGUST 12, 2021
Last month Blue Origin’s Jeff Bezos and Virgin Galactic’s Richard Branson gave us some out-of-this-world entertainment as they became some of the first people to attempt commercial space travel, kicking off the commercial space race. . The two billionaires made history when they launched into space just one week apart.
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