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How the APR Changed My Future

PRSay

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? April is Accreditation Month at PRSA.

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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. . Rogers is Canada’s biggest telecommunications company and has 11 million subscribers. When they went dark, so did millions of Canadians.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Lloyd is the President and Narrative Lead of Curious Public. Again, the organization was siphoning public money and kids’ registration fees to out-of-court settlements rather than fixing the root of the problem. . thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148
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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after. I’ve never looked back.

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Want More Fans? See 3 Brands’ Secrets

Cision

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Nowadays, it can all be done in the public domain.

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4 Important Years in Copyright Law History

Cision

That’s the year that determines what’s already considered public domain. Good Morning To All,” which lent its melody to the traditional birthday tune, debuted in 1893, long before 1923, making “Happy Birthday to You” part of the public domain. Example: For those in the automobile, gaming or telecommunication industries, take note.