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How the APR Changed My Future

PRSay

Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. Conducting multi-phased details of PR initiatives evolved with ease, and command of the ever-growing owned social media channels that debuted in the early 2000s became deft. A setback at work. My cadence is more sure-footed.

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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

Rogers is Canada’s biggest telecommunications company and has 11 million subscribers. Based on the last rebate, customers are already taking to social media, speculating on just how little they’ll receive. “Be When they went dark, so did millions of Canadians. But they still haven’t named a price.

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Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. Harvey’s career started in the U.S. Blue Apron, not smart fridges.

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Want More Fans? See 3 Brands’ Secrets

Cision

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Nowadays, it can all be done in the public domain.

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