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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

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FutureM and INBOUND: The SHIFT Report

Shift Communications

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Think Instagram, Pinterest, Tumblr. (The So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. How can that experience be simplified or improved? (The

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

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2019 Meeker Report Highlights

Solo PR Pro

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. technology, wearables, and on-demand content are all on the rise. Freemium Business Revolution”.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

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The importance of a social media strategy #engaging

Engage PR

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. Cue social backlash across the internet.