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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.

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Boosting Student Enrollment in Higher Education With Public Relations

The Hoyt Organization

Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 22) “I am a storyteller and I look out for people.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

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How PR can help restore public trust in the media

Barokas

Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. For PR professionals, the fact that consumers are becoming more splintered, skeptical and confused about which sources to trust is concerning. After all, the media is the main lifeline of our work.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. My first part-time job in radio news involved Saturday and Sunday radio newscasts.

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