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The Untold History of the News Release (Infographic)

Ishmael's Corner

The news release turns 110 years old on Oct. The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

 People have been claiming the press release is dead or dying for as long as I can remember. Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases are multipurpose, multifunctional documents. The reality is that it never died.

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How to Create a Media Kit

5W PR

Evolution and History of Media Kits. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Links to, and excerpts from, press releases and big announcements that the company has made.

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Behind the Headlines with Kristin Daher

Cision

Since opening in Santa Ana, California, Daher has successfully combined the history of a seasoned agency with the fresh outlook of a startup. I love pitching my clients as part of a bigger story and being the one who’s providing news worthy ideas to the media. You’d pay for a photo shoot or an infographic or a video production, right?

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. The New York Times.

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Tools Every PR Pro Should Know + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. 3 PR Tips for Getting Reporters to Take Note of Your Press Releases. Infographic: The Optimal Length for Every Social Media Update and More. Cheers and happy reading! . 5 Career Mistakes You Should Never Make.

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