PR in High Definition
FEBRUARY 22, 2017
I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.
PR in High Definition
FEBRUARY 22, 2017
I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.
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Stuart Bruce
OCTOBER 6, 2016
The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). The majority of in-house comms people gain their social media education and insight from conferences and events (50%) and seminars and roundtables (50%), which has grown significantly by 18%.
Cision
AUGUST 10, 2015
Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends. They also found that 71 percent of people are more likely to purchase something when referred by social media. Training employees on social selling is incredibly important.
Stuart Bruce
FEBRUARY 24, 2015
They can learn to use social media for media relations to better understand and interact with journalists. They can learn how media relations can be improved by smart use of SEO (search engine optimisation) and SEM (search engine marketing), as well as by publishing and distributing their own content.
PR for Anyone
MARCH 30, 2022
This is the power of media. Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. You are seen as “famous” in your industry.
PRSay
MAY 3, 2019
Using paid tools to boost engagement with your earned media. Better connecting your hard-won media placements with the value they bring to your SEO team. More important, they’ll magnify and multiply your hard-earned successes beyond the impact they once had when they stood as “earned media” alone.
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