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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism.

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Media Relations in 2020

5W PR

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? Don’t forget the folks who produce podcasts.

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What is media relations in public relations?

Landis PR

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . Personalize pitches to each reporter/editor. .

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Bianchi Biz Blog

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What advice do you have for PR people that want to pitch you?

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.