Marketing Print Trade Shows Video 
5W PR
FEBRUARY 22, 2023
You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.
5W PR
DECEMBER 18, 2019
You can use both traditional offline PR methods as well as online marketing. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.
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Sword and the Script
JANUARY 20, 2018
As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Promote your story on your website with visual cues such as banner imagery, videos, etc. Anchor your event message with visuals.
Sword and the Script
OCTOBER 24, 2017
That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.
Sword and the Script
OCTOBER 25, 2022
“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Jack of all trades. From print to digital. Old and new tasks.
Communications Conversations
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. Storytelling happens in print. It happens via video.
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