NewsWhip
OCTOBER 30, 2019
We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Pharmaceutical companies’ owned media.
ISEBOX
FEBRUARY 23, 2017
Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins. Storytelling Advantage: Instagram.
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The Hoyt Organization
MARCH 25, 2024
The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.
ISEBOX
MARCH 2, 2017
Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing. Who will make the list this year?
PRSay
FEBRUARY 25, 2022
Companies are looking for authentic storytellers and authentic representation.”. Panelist Victor Scott, vice president and chief communications officer for the pharmaceutical segment of Cardinal Health in Dublin, Ohio, had been a program manager at an aerospace company before he transitioned into communications. “I
PR 20/20
NOVEMBER 30, 2022
A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.
MaccaPR
MARCH 12, 2019
Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.
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