NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Pharmaceutical companies’ owned media.

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Pharmaceuticals Facebook Company Analytics 111

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins. Storytelling Advantage: Instagram.

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Pinterest Pharmaceuticals Instagram Marketing 70

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

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Healthcare Strategy Publicity Pharmaceuticals 70

PRSay

FEBRUARY 25, 2022

Companies are looking for authentic storytellers and authentic representation.”. Panelist Victor Scott, vice president and chief communications officer for the pharmaceutical segment of Cardinal Health in Dublin, Ohio, had been a program manager at an aerospace company before he transitioned into communications. “I

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Pharmaceuticals Groups Storytelling Education 130

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

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Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. Johnson’s posts took the *yawn* out of the required FDA information by combining it with compelling, personal storytelling on Instagram. Same Approach, New Tactic.

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Social Media Pharmaceuticals Strategy Instagram 70

NewsWhip

DECEMBER 5, 2019

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Kristin Peck will become CEO of Zoetis on January 1, 2020. Jennifer M. on February 11, 2020.

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