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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. People upsizing?

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins. You get the best of both worlds.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine. John is very open to story ideas and the magazine covers a wide variety of topics spanning the area and the world. We are perennially swamped!

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. The best relationships I have with my contacts in PR make it a point to do the following: • Review my magazine and/or website before making contact. Personalize a pitch. Mass e-mails beg to be deleted.

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What PR Can Communicate About Philanthropy

Cision

Real estate agent? That event is soon to be featured in one of our area’s top “luxury” magazines. Need tips for pitching the media? Get 10 do’s and don’ts of media pitching from our free tip sheet now! Give tangible items. Own a printer? Offer to make t-shirts for the volunteers.

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Pretty Decent Pitch: From The Laermer Files

Bad Pitch Blog

Here is a decent pitch (DP) from RLM pr. Years ago a little nothing NY biz magazine came out and we were asked to go to town, literally, and to promote it as something special. In New York,” says Empire President & CEO Bill Britt, “a magazine that influences and imitates culture and business, is sorely needed. I can share.