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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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Newsjacking with David Meerman Scott

PR for Anyone

Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

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What PR Can Communicate About Philanthropy

Cision

Real estate agent? If you are a web designer, offer to build or redesign the charity’s website. If you are a web designer, offer to build or redesign the charity’s website. Being in PR, I volunteer for several local charities and help them with exposure. Own a printer? Offer to make t-shirts for the volunteers.

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Your End-of-Year PR Checklist

Critical Mention

Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote. For example, if you are a PR firm that focuses on real estate, you can team up with a local interior design company and endorse each other or even throw a joint holiday party to benefit a charity.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Rethinking your website real estate. Aren’t people supposed to be blind to the spots designated for banner ads around the web? Traveler covers 87 destinations around the world, and each section blends local tips with in-depth features and profiles. The answer really depends on the content.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In my company I started to hire more and more graphic designers, web developers, social media experts. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers. Local habits are what cannot be seen at first glance. Otherwise, you will just advertise an empty space.

Meeting 98
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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team.