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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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Newsjacking with David Meerman Scott

PR for Anyone

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." People rely on his sales and marketing strategies and tactics to grow their businesses.

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What PR Can Communicate About Philanthropy

Cision

Real estate agent? If you are a web designer, offer to build or redesign the charity’s website. If you are a web designer, offer to build or redesign the charity’s website. Being in PR, I volunteer for several local charities and help them with exposure. Own a printer? Offer to make t-shirts for the volunteers.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues. No, seriously.

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Your End-of-Year PR Checklist

Critical Mention

As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Until next time!

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In my company I started to hire more and more graphic designers, web developers, social media experts. Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.

Meeting 98
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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So how do marketers learn the ins and outs of multiple industries? Welcome to agency life.