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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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Newsjacking with David Meerman Scott

PR for Anyone

Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags. And if you're in the real estate business, perhaps they forgot about real estate. Every reporter uses Twitter as a tool to find sources.

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Don’t Let Your Headline Get Cut Off

PRSay

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make sure your web heads are short enough to: 1. Plus, long headlines get lost below the fold or take up too much valuable real estate of mobile screens.

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How to Spy on Your Competition & Steal Their Secrets

Cision

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

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Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. It’s no wonder then that visual content is the top marketing trend for 2016. Visual content is no longer just a good idea, but an essential one.

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How To Use Google Apps to be More Productive and Awesome

Cision

Key features: Google’s Accelerated Mobile Pages is an HTML-lite language developed by Google for the purpose of making mobile web pages load faster (there is also an asynchronous load and caching component to the process). Key features: Google Chrome is Google’s web browser. Google Maps. Google Webmaster Tools.

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