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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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Back to School Media Pitches

PR for Anyone

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? It is the end of August.

Pitching 130
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

Media 102
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Public Relations Review

PR for Anyone

She pitched it to her editor who loved it too and they wrote an article about me. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Make your business newsworthy.

Publicity 331
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PR 101: How to Pitch The New York Times

Cision

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Radio silence is common, and can be a telling response in itself. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution.

Pitching 120
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What PR Success Looks Like In A Data-Driven World

PR Insiders

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. When we talk about the media, we think of newspapers, magazines, TV, and radio. Did numbers jump after a trade publication article, but not after a newspaper op-ed? Case closed.

Data 78
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6 Tips for PR Distribution: Reach the Widest Audience

PR Fuel

Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. If you intend the story to be covered on radio or TV, sending the press release at least a week prior is recommended. Send Your Press Releases at the Right Time.

Radio 101