PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Somewhere in the organization is someone who represents that audience” and can undergo media training. Shaw, corporate vice president, communications at Microsoft.

Communications 148

Communications Pharmaceuticals Corporate Film 148

PRSay

NOVEMBER 12, 2020

O’Connor said The New York Times leadership has been “aggressive” in improving diversity among their staff, while reporters like him are trying to do the same in the stories they’re reporting. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

MARCH 25, 2019

Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. To read more about employee communications, check out our March issue of Strategies & Tactics.

Internal 156

Internal International Communications Employee 156

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

NOVEMBER 2, 2017

It’s a mind shift that organizations of all sizes are struggling with as the digital landscape continues to evolve and present new ethical challenges such as fake news. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

Communications 121

Communications Case Study Training Reputation 121

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. Techniques For Effective Business Communications. Needless to say, COVID-19 has changed the way people live, work and play.

Interviews 125

Interviews Storytelling Radio Communications 125

wiredPRworks

SEPTEMBER 21, 2017

Thanks to InsuranceWebx I’ll be presenting a program on September 27. 25% Receives sufficient training on marketing in a digital age. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans. You’re not alone.

Insurance 40

Insurance Insurance Marketing Conference 40

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Land a spokesperson appearance on national broadcast news.

Case Study 60

Case Study Construction Exercises Media Training 60

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. What’s your biggest failure? That’s become kind of a trendy question to ask yourself. TED Talks espousing the merits of failure have gone viral. But I’ve never liked failing.

Hotels 133

Hotels Training Viral Pitching 133

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

FEBRUARY 28, 2023

According to the American Press Association , “Creating a good story means finding and verifying important or interesting information and then presenting it in a way that engages the audience.” Story ideas should always be newsworthy, defined as having the qualities of news, of being timely and important or interesting.

Report 174

Report Local Media Pitching 174

PRSay

JUNE 28, 2022

As the Uvalde and BP examples show, when using a press conference to speak to the media and the public in a crisis, it’s best to begin by acknowledging that the information you’ll present is what is known at that moment. Clarify that the preliminary report may change as new information becomes available.

Conference 183

Conference Crisis Training Public Affairs 183

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Although the channels have changed, there’s still one constant.

Interviews 157

Interviews Infographics Media Media Training 157