Leadership Marketing Pitching Trade Shows 
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. The PR pitch deluge inevitably follows. The result is little bandwidth for a hundred or more pitches, let alone pitches from strangers with no previous connection. Content Marketing *is* PR.
ImPRessions - Crenshaw Communications
APRIL 3, 2020
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.
Konnect Agency
AUGUST 2, 2022
According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.
5W PR
APRIL 13, 2020
It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?
PR Fuel
JULY 14, 2021
Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Focus your attention on people who hold leadership positions.
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