7 Skills PR Teams Can’t Do Without
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But any AI tool requires human oversight, and the cost of a mistake is very high. Just ask Google. Some even admit to a secret fear of so-called left-brain skills like data analytics.
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