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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But any AI tool requires human oversight, and the cost of a mistake is very high. Just ask Google. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170
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Behind the Headlines with Tim Race

Cision

A few months ago, Race made the jump from journalism to a career in PR. More than a month into the new job, I’m glad to find that some of my business journalism experience is readily transferable: the ways of thinking about a company’s story, and the writing and editing, for instance.

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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond. If I was going to sing karaoke, I would sing ….

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40+ Blogs Marketers Should Be Following

PR 20/20

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me.

Education 107
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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old.