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Tips for Working with Millennial Media Outlets

Business Wire

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.

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My Take on the Fake News Debate

Flack's Revenge

They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. If Facebook, Google, Reddit, Apple News and others want to earn the seal of approval, they’d need to open up their systems and algorithms to inspection.

Reddit 168
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

“That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me. Often, these councils are led by the star team that’s already figured out content for an individual line of business.

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Substack, Media Fragmentation & PR

Flatiron Communications

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. How one measures PR success also has evolved with the changing media landscape.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Paul: Yeah.

Trends 78
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5 technologies that will change how you do PR

Presspage

the importance of measurability. Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

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Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

Sword and the Script

The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. In one example, I noted Brand24 identified a reference to a client in the ABA Journal, three days before I saw it pop in other monitoring systems I currently use. Day-to-Day Monitoring with Brand24.

Media 63