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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple. TMI does PR.

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 5 Essential Tips for Solo PR Pros Hiring Their First Employee

Solo PR Pro

Prepare a Competitive Compensation Package : As a small business, you may not be able to offer the same salary packages as larger corporations. The Ascent – The Complete Guide to Small Business Compensation. Take the time to thoroughly review applications, conduct interviews, and check references.

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Pitching the Media – 31 Tips to Start Today

PR for Anyone

Offer to set up an interview with a subject matter expert. And why is this a game-changer for your business? It means that you’re the one everyone refers to when they think of your specialty. Make sure your pitch is grammatically correct and well-written. Build a relationship with the journalist over time.

Pitching 130
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How Helping Journalists Get What They REALLY Want Boosts Your PR Results

Garrett Public Relations

Some might refer to it as publicity or media coverage. Earned media – it’s a focus of many public relations campaigns. What is earned media? It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147
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Getting the Yes When Pitching the Media

PR for Anyone

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. If you saw a segment they did you liked or an article you read, mention that in your email.

Pitching 130
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7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Individuals and small businesses are looking for a way to do their taxes quickly and easily while meeting government tax laws. 1: Segment your audience. Tax software is a “grudge” purchase.

Consumer 154
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PR Myth #6 – PR is Only for Crisis

PR for Anyone

I refer that out. But, yeah, PR and crisis, there’s obviously a need for that. But if you only get PR when you’re in crisis, that’s all anyone’s is going to know about you. I always joke, I don’t like the crisis part. I have a lot of colleagues who are experts in that. I’m your rah rah girl.

Crisis 130