PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. And why is this a game-changer for your business? It means that you’re the one everyone refers to when they think of your specialty. Make sure your pitch is grammatically correct and well-written. Build a relationship with the journalist over time.

Pitching 130

Pitching Media Interviews Video 130

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. If you saw a segment they did you liked or an article you read, mention that in your email.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

JUNE 30, 2022

I refer that out. But, yeah, PR and crisis, there’s obviously a need for that. But if you only get PR when you’re in crisis, that’s all anyone’s is going to know about you. I always joke, I don’t like the crisis part. I have a lot of colleagues who are experts in that. I’m your rah rah girl.

Crisis 130

Crisis YouTube Video Industry 130

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

Marketwired

FEBRUARY 16, 2016

Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. The quotes pique far more interest around our guests and their interviews. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100