Communications Conversations
MAY 20, 2020
The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops. Some are straight blog posts from SF leaders. Like DAILY.
Contently - Strategy
JANUARY 26, 2023
These include videos, webinars, podcasts, articles, and social media posts. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Many of them offer COVID-19 vaccinations.
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Cision
JULY 28, 2016
Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry.
NewsWhip
JULY 14, 2020
This interview has been edited for length and clarity. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. ” But we could show them: “Yeah, but the media is reaching MP’s and influencing their opinions before you can even engage with them.”
Mindful Marketing
JULY 4, 2020
While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.
Cision
MAY 5, 2016
In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. You’ve worked with some of the world’s largest pharmaceutical companies. What do you do differently?
Sword and the Script
SEPTEMBER 18, 2018
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. 31: Nicole Wojno of UserIQ.
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