Interviews Measurement Pitching Product Launch 
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.
ImPRessions - Crenshaw Communications
MAY 1, 2019
.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.
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Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?
Prohibition
AUGUST 29, 2023
Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Measure success : Set metrics to measure the success of your food PR campaign.
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?
ImPRessions - Crenshaw Communications
MARCH 15, 2017
Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. Getting a pitch with insufficient lead time to develop a story is a top complaint about PR pros among journalists. No baseline for measuring outcomes.
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