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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Long-expected marketing budgets are being eliminated.

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What to Expect at the North American International Toy Fair

5W PR

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Trendspotting The New York Toy Fair is a hub of trend spotting , providing insights into the upcoming trends that will dominate the toy industry.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze.

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Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

MaccaPR

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. What’s a marketer to do? the reporters likes to schedule interviews through?

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

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A PR Agency’s Tips on Creating a Strong Thought Leadership Strategy

Konnect Agency

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert. Securing Interviews To Establish Credibility.