Interviews Local Pitching Product Launch 
PR for Anyone
MARCH 24, 2020
One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Make your business newsworthy.
Prohibition
AUGUST 29, 2023
Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. This can include collaborations with local farms, beverage companies, or dessert makers.
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ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?
Solo PR Pro
JANUARY 18, 2022
She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. She recalls going to an agency to interview for a different position, only to be told she was being put in for a job at Harpo. “I I said, ‘Harpo — isn’t that Oprah?’
Prohibition
JULY 7, 2023
Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. How do you measure PR success?
Prohibition
NOVEMBER 10, 2021
Unlike other video promotions, Dollar Beard Club don’t use a wide range of cleverly shot footage or scripted content – instead they project a confident sales pitch through an explainer video which is simple and effective in describing their product and hooking their target audience of young men. Always – #LikeAGirl.
The Hoffman Agency
MARCH 11, 2020
In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Unlike in the U.S.
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