PR professionals’ skills and competencies not fit for modern future proof public relations
Stuart Bruce
MARCH 8, 2017
This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.
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