Remove tag measurement-month
article thumbnail

PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134
article thumbnail

PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

article thumbnail

5 Solos Share How to Break Into A Different Sector of Business

Solo PR Pro

This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Set your goals and objectives and determine how you'll measure your success. Conduct your research.

How To 104
article thumbnail

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. The grouping system (segments) and tagging is not intuitive.

article thumbnail

Calculating your worth in public relations

PR Conversations

Allowing negotiation of salary is also said to favour men over women who are traditionally said to be less likely to up their price tag. Media relations remains the dominant skill requirement, being replaced by social media and digital communications – again predominantly by those early in their careers.

article thumbnail

Calculating your worth in public relations

PR Conversations

Allowing negotiation of salary is also said to favour men over women who are traditionally said to be less likely to up their price tag. Media relations remains the dominant skill requirement, being replaced by social media and digital communications – again predominantly by those early in their careers.

article thumbnail

PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. How else did the team meet the growing media demand? 1 ranking in the latest U.S.

Publicity 157