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Recent Google Core Update: What Is Helpful Content?

The Hoyt Organization

In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars.

Google 85
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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215
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Media Databases Have Come a Long Way but Still Have a Long Way to Go

Cision

However, many people overlook it when they have a great story to tell and an urgent deadline to meet. The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Know the Audience.

Media 149
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The changing face–and strategy–of today’s corporate online newsroom

Communications Conversations

The increasing importance of the visual web. They include infographics. They include embedded videos. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Blog posts, on the other hand, tend to be more visual.

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The Sales Connection: Bridging the Thought Leadership-Sales Gap

Stern + Associates

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

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The Top 50 Social Media Influencers on Twitter

Cision

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social is branding, but unlike traditional advertising—it’s more human.

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.