5W PR
JANUARY 31, 2024
It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.
Cision
JANUARY 26, 2016
All brands want media coverage. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it.
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Cision
DECEMBER 28, 2017
There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. May: Automate Shares of Older Content. June: Plan Around Product Launches.
ImPRessions - Crenshaw Communications
MAY 3, 2018
The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.
Contently - Strategy
JULY 20, 2020
One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives.
Beyond PR
SEPTEMBER 27, 2016
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. Be present on the right platform at the right time.
Sword and the Script
FEBRUARY 24, 2015
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost. a year ago.
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