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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1. first appeared on Burrelles.

Media 102
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. . #1 Visualisation in communication. But only 4.6%

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Top Trends From State of the Media 2016

Cision

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets.

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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

That is just part of the job description for a media relations specialist. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. The star pitcher. Creative, fearless, assertive and on top of the news and pop culture.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

In the case of “pre-bunking,” our social media team worked with faculty to generate quick responses to misconceptions we knew were arising, or to erroneous talking points we knew were going to start trending. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.