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How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. But there are several things that can be done while planning which will help prepare you for the unexpected.

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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. Yet, bad things still happen to good PR people.

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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. Yet, bad things still happen to good PR people.

Agency 227
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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. This means that things can quickly be picked up by the press and seen by millions of people before you have a chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. Create a written crisis plan.

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. At Fractl, we’ve executed Halloween, Christmas, Thanksgiving, and New Year’s holiday campaigns on behalf of our clients for the past 6 years. What have we learned?

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Common sense PR checklist: how to ensure you don’t miss the mark

PR in High Definition

My goal here was to show how VR can raise awareness and help us see what’s happening in different parts of the world. Again – to us outsiders, it seems like an obvious error, but as you’ll also know from working in marketing or PR, certain factors can cloud our judgement or push things over the line that not everyone agrees on.

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