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How can you create great content? Five tips for better ROI

Agility PR Solutions

You’ve developed a content marketing strategy and invested time and resources into creating content assets. Now, how do you ensure return on your content marketing investment? Content marketing shows no signs of slowing down. The post How can you create great content?

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How brands can utilise TikTok to support PR strategies

Prohibition

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. You can then use this insight to inform your next press release or feature.

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The Importance of Storytelling in PR

Prohibition

It goes without saying that great communication and writing skills are an absolute must for PR professionals. Here are some of the reasons why powerful storytelling is key in the world of PR, and our top tips for bringing the story of a brand to life. Establish your brand voice through PR. Inject personality into your media relations.

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5 Steps to Implementing UTM Codes

Cision

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. Are you trying to measure the success of your campaigns without metrics like the majority of brands? The campaign parameter allows you to identify which efforts work best.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

Clients receive better quality work and consultation. Here’s how we did it. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Team members are more confident. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot.

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The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. And when I showed up for my first day at Contently, the marketing team had a list of links ready for me to read through. The point is: You’ll learn a lot.