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PR Tips for Building Your OB/GYN Practice

Mora Communications

When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web? What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. That builds credibility and trust which go a long way to attracting new patients.

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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Boston Globe’s healthcare writer Robert Weisman’s.

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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

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How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

Sword and the Script

This interview with a CMO reminded me of that suggestion. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. See these related interviews: The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

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3 Medical Marketing Insights From StoneArch's Jessica Boden

MaccaPR

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 52