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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

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PR Tips for Building Your OB/GYN Practice

Mora Communications

When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web? What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. That builds credibility and trust which go a long way to attracting new patients.

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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. Boston Globe’s healthcare writer Robert Weisman’s. clippings.me.

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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. Surveys of reporters show they all favor Twitter by a very wide margin.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. And so it is with great pleasure, I bring you another edition of the Off Script interviews series.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing.