ImPRessions - Crenshaw Communications

MARCH 14, 2017

Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 1) Share the news internally.

Media 97

Media B2B Groups Conference 97

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Relying on Traditional Media Relations Tactics. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

MAY 18, 2016

Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 102

Software Analysis Data Tools 102

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Clear and present AI “A renewed focus on and commitment to internal communications. Audiences know the difference.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% I’m open to pitches on these, but please read this first. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other.

B2B 116

B2B Marketing Survey Software 116