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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 144
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Top Five Books Every PR Pro Should Read

Critical Mention

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. by John Williams. SCHEDULE A DEMO.

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2019 Meeker Report Highlights

Solo PR Pro

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Digital payments now make up 59% of all financial transactions ( slide 120 ). Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting.

Report 45
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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

The £112 million deal the Sussexes struck with the streamer was initially about the money – as Harry told Oprah: “My family literally cut me off financially, and I had to afford security for us.” The Netflix audience is younger, more diverse and far more woke than the average UK media outlet.

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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Cole Haan and #WanderingSole on Pinterest.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

T he industries that generate the highest demand : Technology, financial services and higher education. As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you.

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Email – Forgotten Communication Powerhouse

PR Fuel

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email. 5 Tips on Writing a Great Email Newsletter.