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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 147
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2019 Meeker Report Highlights

Solo PR Pro

Privacy and overuse are causing Internet and social media users to actively consider their usage. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Digital payments now make up 59% of all financial transactions ( slide 120 ). Privacy Concerns and Their Impact on Advertising.

Report 45
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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Cole Haan and #WanderingSole on Pinterest.

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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

The £112 million deal the Sussexes struck with the streamer was initially about the money – as Harry told Oprah: “My family literally cut me off financially, and I had to afford security for us.” The Netflix audience is younger, more diverse and far more woke than the average UK media outlet. You have to think about Harry’s life.