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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. I do a lot of work in legaltech – and all those vendors have lawyers on staff. I do a lot of work in cybersecurity – and all those vendors have security experts on staff. Why do vendors in PR skip this part?

Analysis 140
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Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

Last year’s incredible dwindle in Facebook reach, their purchase of Instagram, looming Twitter changes to wrap in more advertising – oh, and did we mention the Pinterest changes? Why it is so important Google Plus, Instagram, YouTube, Facebook, Twitter, Pinterest – all of these social media platforms belong to someone else.

Google 100
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Top Five Books Every PR Pro Should Read

Critical Mention

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. by John Williams.

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2019 Meeker Report Highlights

Solo PR Pro

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Digital payments now make up 59% of all financial transactions ( slide 120 ). The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Freemium Business Revolution”.

Report 45
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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

The questions about disclosure start to get trickier when we start talking about marketing campaigns on platforms like Twitter, Instagram, Pinterest, SnapChat and the like. Collected pictures on a Pinterest Board, in a Flickr feed, or on Instagram, should still have some sort of disclosure. Cole Haan and #WanderingSole on Pinterest.

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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

The £112 million deal the Sussexes struck with the streamer was initially about the money – as Harry told Oprah: “My family literally cut me off financially, and I had to afford security for us.” The Netflix audience is younger, more diverse and far more woke than the average UK media outlet.

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Paid vs organic social – what’s the difference?

Prohibition

This will assist you in determining the sorts of material that your audience responds to the most favourably, allowing you to prioritise particular types of postings before adding financial support. Simply put, one may not function well without the other. It serves as the cornerstone for your social media marketing activities.