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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist.

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PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Don’t hold out for the keynote. .

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The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

The competition gets a vote in your marketing too. This might occur during the development and launch preparation for a new product, the turmoil caused by cost-cutting, or the chaos of a reorganization, and sometimes, in preparation for a financial transaction. Marketing, Strategy and War Analogies. and execute them?

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GigaOm Crash? Houston, We Have a Bigger Problem

Flack's Revenge

I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? Financial services firms worship them. Houston, we Have a Problem.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Financial planning => Retirement saving => Consolidating debt.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing Links [UML]. The authors didn’t provide the sample size (the company did not respond to my inquiry by chatbot on their site, on Twitter , or my email, by publication time). This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world.

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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Business is realizing just how powerful a tool video online can be.

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